F&I - We Don't Just Train It,
We live it. Here's proof.
Three Powerful Truths of Consultative Selling!
Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high. Published in November 2022 edition of F&I and Showroom!…
Virtually every shopping experience begins on the internet. Your dealership needs a strategy that encourages F&I to collaborate with customers as they educate themselves about the vehicles they're interested in, the financing they'll need, and the F&I products that will protect their investment.…
Lease customers may not think they need these protections, but they do. In fact, it's even more important, because they're going to end up looking at that door ding or damaged wheel every day for the next three years. Plus, they're probably going to have to pay for the damage…