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F&I - We Don't Just Train It,
We live it. Here's proof.

November-2022

Three Powerful Truths of Consultative Selling!

Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.

Published in November 2022 edition of F&I and Showroom!…
201603-Optimism-in-an-Election-Year

Optimism in an Election Year

Ron Reahard
"So in these uncertain times, a little Dealer pessimism is certainly warranted. Yet, when you talk to Dealers, almost without exception they're optimistic. Because an optimistic Dealer is a good thing, maybe the best of things, and no good thing ever dies."…
201603-Menu-Selling-Reloaded-FI-Showroom

Menu Selling Reloaded

Rick McCormick
The options on the menu are not products we sell; they are the answers to a problem or a need identified by the person sitting on the other side of the desk.…
201603-Why-I-Love-This-Business-Auto-Dealer-Monthly

Why I Love This Business

Ron Reahard
You can be a lazy dealer, and you can be a successful dealer, but you can't be both.…
201603-3-Keys-to-Professional-Growth-FI-Showrrom

3 Keys to Professional Growth

Ron Reahard
Professional growth and long-term success is never built upon a haphazard process that's been slapped together on a shallow foundation of knowledge and constructed on shifting ethical sands. Continued growth and extraordinary success in any endeavor requires short- and long-term goals, a plan to achieve those goals, and daily actions…
201602-Collapse-Create-Repeat-FI-Showroom

So Here’s The Deal – Collapse. Create. Repeat.

Ron Reahard
The menu Presentation represents another opportunity to build credibility with the customer. Merely reviewing, not selling, the options available the first time you run through the menu tells customers you're not going to attempt to sell them something they aren't interested in.…
201602-Commit-To-Excellence-Auto-Dealer-Today

Commit To Excellence

Ron Reahard
For any training program to be truly effective, it has to be an ongoing process, not a one-time event. Implementing and maintaining an ongoing F&I training program at your dealership is the key to improving F&I performance and profits in 2016. Build your F&I training program the same way you…
201601-Lmiting-F-and-I-Chargebacks-FI-Showroom

Limiting Chargebacks

Ron Reahard
By outlining your customers' responsibilities and providing instructions for filing a claim, you can reduce chargebacks and keep the F&I revenue flowing.…
201512-Open-Source-Selling-Auto-Dealer-Today

Open Source Selling

Ron Reahard
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer's research and offering additional third-party resources.…
201512-The-Emotional-Side-of-Selling-FI-Showroom

The Emotional Side of Selling

Rick McCormick
Buying intangible products is an emotional decision; however, customers may have a difficult time making the final decision unless they can justify it logically. See, while facts may be both important and relative to the customer, they are almost never the reason customers buy.…
201510-The-F-and-I-Follow-Up-FI-Showroom

So Here’s The Deal – The Follow Up

Ron Reahard
Having a consistent follow up process for customers who elect not to purchase the service contract at the time of delivery is something every dealership and F&I professional should have.…