F&I - We Don't Just Train It,
We live it. Here's proof.
Three Powerful Truths of Consultative Selling!
Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high. Published in November 2022 edition of F&I and Showroom!…
Professional growth and long-term success is never built upon a haphazard process that's been slapped together on a shallow foundation of knowledge and constructed on shifting ethical sands. Continued growth and extraordinary success in any endeavor requires short- and long-term goals, a plan to achieve those goals, and daily actions…
The menu Presentation represents another opportunity to build credibility with the customer. Merely reviewing, not selling, the options available the first time you run through the menu tells customers you're not going to attempt to sell them something they aren't interested in.…
For any training program to be truly effective, it has to be an ongoing process, not a one-time event. Implementing and maintaining an ongoing F&I training program at your dealership is the key to improving F&I performance and profits in 2016. Build your F&I training program the same way you…
Buying intangible products is an emotional decision; however, customers may have a difficult time making the final decision unless they can justify it logically. See, while facts may be both important and relative to the customer, they are almost never the reason customers buy.…