F&I - We Don't Just Train It,
We live it. Here's proof.
Three Powerful Truths of Consultative Selling!
Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high. Published in November 2022 edition of F&I and Showroom!…
Like a relay race, winning the F&I profit race comes down to a perfect customer handoff from sales and a strict adherence to the process. In F&I, even the best front-end team can disqualify themselves from a profitable deal if a customer-centric and intentional process is not followed with every…
While F&I as a separate department may not be dead yet, in many dealerships, it has definitely begun to atrophy. In some cases, it’s already on life support. Before you eliminate your F&I department, bring it back to life by clearly delineating its purpose and establishing its value to your…
F&I pros are responsible for product sales, but dealers must support them by providing ongoing training and emphasizing the need for airtight processes and advanced product knowledge. Dealers who wish to meet the $1,400 PRU benchmark must be willing to invest time and money in people, preparation and product knowledge.…
The part of the process most F&I professionals skip is creating interest. Instead, they build little rapport with the customer before jumping right into the sale. This can create a negative impression, intimates a high sales pressure atmosphere and tends to yield less than desired results.…