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F&I - We Don't Just Train It,
We live it. Here's proof.

November-2022

Three Powerful Truths of Consultative Selling!

Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.

Published in November 2022 edition of F&I and Showroom!…
201412-Be-Careful-what-You-Demand-Auto-Dealer-Monthly

Be Careful What You Demand

Ron Reahard
Every dealer wants higher production and more profits, but demanding bigger numbers without knowing where they're coming from is a recipe for disaster.…
201410-The-Perfect-F-and-I-Handoff-FI-Showroom

The Perfect Handoff

Rick McCormick
Like a relay race, winning the F&I profit race comes down to a perfect customer handoff from sales and a strict adherence to the process. In F&I, even the best front-end team can disqualify themselves from a profitable deal if a customer-centric and intentional process is not followed with every…
201410-Saving-F-and-I-Auto-Dealer-Monthly

Saving F&I

Ron Reahard
While F&I as a separate department may not be dead yet, in many dealerships, it has definitely begun to atrophy. In some cases, it’s already on life support. Before you eliminate your F&I department, bring it back to life by clearly delineating its purpose and establishing its value to your…
201408-The-Scourge-of-Apathy-Auto-Dealer-Monthly

The Scourge of Apathy

Ron Reahard
F&I pros are responsible for product sales, but dealers must support them by providing ongoing training and emphasizing the need for airtight processes and advanced product knowledge. Dealers who wish to meet the $1,400 PRU benchmark must be willing to invest time and money in people, preparation and product knowledge.…
201408-Listen-Educate-Protect-in-F-and-I-FI-Showroom

Listen, Educate, Protect

Ron Reahard
In the F&I office, your job is to help each customer make the right decision for them and their family with regard to the various repayment, risk management and vehicle protection options available in connection with their purchase. So how do we do that?…
201408-Delivering-on-F-and-I-Promise-FI-Showroom

Delivering On F&I’s Promise

Ron Reahard
Every minute the customer spends in your office must add genuine value to his or her purchase experience. regardless of the F&I sales process our department follows. The process has to be just as valuable to customers as it is to the dealership.…
201408-10-5-Ways-to-Create-Customer-Interest-FI-Showroom

10.5 Ways To Create Customer Interest

Rick McCormick
The part of the process most F&I professionals skip is creating interest. Instead, they build little rapport with the customer before jumping right into the sale. This can create a negative impression, intimates a high sales pressure atmosphere and tends to yield less than desired results.…
201406-Pay-Plans-Revisited-FI-Showroom

Pay Plans Revisited

Rick McCormick
Far too many compensation plans are a patchwork of fixes that, in the end, make the plans more confusing and less impactful. The magazine's F&I expert has the answer, a plan that accounts for a new market dynamic.…
201406-Expect-Perfection-in-F-and-I-Auto-Dealer-Monthly

Expect Perfection

Ron Reahard
Successful dealers lead by example. Strive for perfection and expect the same from your sales and finance teams.…
201404-Written-in-Stone-Auto-Dealer-Monthly

Written In Stone

Ron Reahard
The current political climate is unfriendly toward profitable dealerships and productive F&I departments. The best way to change the conversation is to remind the public that dealers are not just in it for themselves.…