F&I - We Don't Just Train It,
We live it. Here's proof.
Three Powerful Truths of Consultative Selling!
Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high. Published in November 2022 edition of F&I and Showroom!…
F&I superstars are not “discovered” on F&I Idol, and they do not achieve exceptional performance, profits and CSI by accident. Every F&I professional I’ve ever encountered has been well trained. And every top producer also continues to improve his or her skills. And finally, they're always highly motivated – either…
Despite what you may believe, F&I isn't all about the numbers. It's about helping customers make great buying decisions. Our numbers merely serve as indicators of how well we are at doing that. However, to really gauge the health of your F&I department, you have to measure more than your…
F&I professionals in dealerships across the country know the leases are coming at high levels. The question is, are we ready? Let’s look at the three “P”s that help lease customers make great buying decisions: perception, products and presentation.…
Today, every part of the F&I process must add value for the customer. Your F&I Manager has to be trained how to help customers, not just sell customers. That requires he or she utilize a needs based approach, not a greed-based approach. So let’s look at five ways you can…
Short cutting the process of discovering why each particular customer needs the products that you offer is F&I malpractice! Customers view their money differently since the recent recession and they are not interested in buying products that they feel they don’t need.…
You would think having access to multiple lenders through a dealer’s onsite finance and insurance department would be seen by customers as a valuable resource. Yet in far too many dealerships, the F&I sales process is built around maximizing dealer revenue, with little or no consideration given to maximizing customer…