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F&I - We Don't Just Train It,
We live it. Here's proof.

November-2022

Three Powerful Truths of Consultative Selling!

Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.

Published in November 2022 edition of F&I and Showroom!…
201404-The-Road-to-Mediocrity-Agent-Entrepeneur

The Road to Mediocrity

Ron Reahard
F&I superstars are not “discovered” on F&I Idol, and they do not achieve exceptional performance, profits and CSI by accident. Every F&I professional I’ve ever encountered has been well trained. And every top producer also continues to improve his or her skills. And finally, they're always highly motivated – either…
201404-Reaching-the-Peak-in-F-and-I-FI-Showroom

Reaching The Peak

Rick McCormick
If you are faced with a mountain, you have several options: You can go around it, dig under it, fly over it, conclude it is too high to climb and go back the way you came, or you can climb it. When we are challenged to increase our production levels,…
201403-Dealing-With-Eternal-Life-Auto-Dealer-Monthly

Dealing With Eternal Life

Ron Reahard
The CFPB remains determined to put the squeeze on dealers, and there's no sign of the agency going away. F&I trainer says it's time to put your house in order before rate markup meets its maker.…
201402-F-and-I-By-the-Numbers-FI-Showroom

By The Numbers

Rick McCormick
Despite what you may believe, F&I isn't all about the numbers. It's about helping customers make great buying decisions. Our numbers merely serve as indicators of how well we are at doing that. However, to really gauge the health of your F&I department, you have to measure more than your…
201401-Training-and-Retraining-in-F-and-I-Auto-Dealer-Monthly

Training and Retraining

Rick McCormick
Your managers and staff should want to grow. You do not have to feed people who are not hungry. When things are going well, training can be an afterthought. But wait-who is not hungry for more success? Not you, and I am sure your staff feels the same way.…
201310-Taking-Advantage-of-the-Leasing-Surge-in-F-and-I-FI-Showroom

Surge Protector: Taking Advantage of the Leasing Surge in F&I

Rick McCormick
F&I professionals in dealerships across the country know the leases are coming at high levels. The question is, are we ready? Let’s look at the three “P”s that help lease customers make great buying decisions: perception, products and presentation.…
201307-Upgrade-You-F-and-I-Sales-Process-and-Profits-Dealer

Upgrade Your F&I Sales Process (And Profits!)

Ron Reahard
Today, every part of the F&I process must add value for the customer. Your F&I Manager has to be trained how to help customers, not just sell customers. That requires he or she utilize a needs based approach, not a greed-based approach. So let’s look at five ways you can…
201306-The-Three-Non-Negotiables-of-F-and-I-Success-Dealer

The Three Non-Negotiables of F&I Success

Rick McCormick
Short cutting the process of discovering why each particular customer needs the products that you offer is F&I malpractice! Customers view their money differently since the recent recession and they are not interested in buying products that they feel they don’t need.…
201305-Making-F-and-I-Valuable-to-Customers-Dealer

Making F&I Valuable to Customers

Ron Reahard
You would think having access to multiple lenders through a dealer’s onsite finance and insurance department would be seen by customers as a valuable resource. Yet in far too many dealerships, the F&I sales process is built around maximizing dealer revenue, with little or no consideration given to maximizing customer…
201304-What-Were-You-Expecting-Dealer

What Were you Expecting?

Rick McCormick
Expectations must be consistently communicated. Expectations can create a vision for where we should be going and enable us to make a substantive plan on how to get there. However, they must be clearly communicated and reviewed often.…