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F&I - We Don't Just Train It,
We live it. Here's proof.

November-2022

Three Powerful Truths of Consultative Selling!

Rick McCormick
When customers see the process is centered around them and effort is applied to make sure they understand the entire transaction, the trust level is extremely high.

Published in November 2022 edition of F&I and Showroom!…
f-i-magazine-march2021

Circle of Development: Mindset

Rick McCormick
We are all going somewhere and using a mindset GPS will assure we get to the destination we are all looking for — increased customer satisfaction, income, and profits.…
f-i-magazine-february2021

Circle of Development

Rick McCormick
The most frequent and damaging mistake that I encounter at dealerships is requiring people to learn in the wrong sequence. There is a better way to becoming a true professional — a simple four-step sequence of development that we can all follow.…
f-i-magazine-january2021

Leverage What’s Within

Rick McCormick
Taking the natural gifts we have and working daily to grow and add to our skill set will make anyone a success.…
f-i-magazine-december2020

What Kind Of People Are We?

Rick McCormick
When a customer encounters a true F&I professional, they are pleasantly surprised and the level of trust leads to open discussions and great outcomes for everyone involved.…
f-i-magazine-november2020

One Less Thing To Worry About

Rick McCormick
We are facing challenging and opportunity filled days ahead. Having the privilege to help people during a worrisome time is honorable and fun!…
f-i-magazine-october2020

The Rhythm of the Sales Conversation

Rick McCormick
When customers feel free to speak and share their opinions, they feel understood. F&I professionals that intentionally make the conversation a two-way interaction build high levels of trust and profits.…
f-i-magazine-september2020

Adapting to Win

Rick McCormick
Adaptability is the only way anyone can be successful right now. Let’s investigate the secret to winning.…
f-i-magazine-august2020

What I Learned Most From COVID-19

Rick McCormick
The most important thing I’ve learned from COVID-19 is that investing in your people is the best investment any business can make.…
f-i-magazine-july2020

Empathy Trumps Everything!

Rick McCormick
If you treat a customer with empathy and respect, you will have created a customer for life. Use these three tips to get out of your own head and into theirs.…
f-i-magazine-june2020

Someday: The Worst Day of the Week!

Rick McCormick
While no crisis is a good thing, those that succeed will be those that take the opportunity during the storm to change, pivot, and adjust.…